Turning Passion Into Profits: An Investment Banker Goes to the Dogs | Entrepreneur.com:
"Andrea Servadio has a knack for timing markets.
After nearly a decade of success as a New York investment banker, she walked away in the 2008 financial meltdown.
Resettled in Los Angeles, and noticing few of the luxury pet services pervasive on the East Coast, Servadio and partner Brandy Han launched Fitdog Sports Club, a premium dog care facility. In 2012, the business grew 25 percent, reeling in close to $1 million.
However, competition is snapping at their heels as Los Angeles catches up to the so-called "humanization" and "premiumization" trends of treating pets like family. "Since we opened, six new high-end facilities have opened in Los Angeles," says Servadio. Fitdog will only survive by growing."
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